Description:

During the ride with a tram people receive information on the Elba Infotainment Screens installed in the tram.  These information can be commercials or value-added information about local events, special offers or news.

 

 
Commercials in general are location based, this means they are only displayed close-by the shop the commercial advertises for.

 
Value-added information can be location based and independent of location.