Context Sensitive Advertising is tested in warehouses, malls or supermarkets.
Users which are in a mall receive according to their current position special offers
of shops in their nearer surrounding.
At first interested customers register in a special web portal in which they
leave information about their personal preferences about e.g. prefered products,
services. This secures that every customer gets only offers of products in which he is
interested in.
There are three different ways advertisement is
initiated.
All the different advertisements can be administrated by a special
CMS.
Newsletter (context sensitive via the profile)
Push Advertisement when the user comes near the warehouse (context sensitive via the profile and location based to the warehouse)
Pull Advertisement on a virtual warehouse (context sensitive)
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02/16 |
